The target audiences for this is people who listen to hip-hop and R&B, also the fans of the artists are the target audience, it will also be targeted to people who can relate to the story of the music video. Then later they all go to a party where both of the men confront hilson, for seeing both men, which then the men get into a confrontation after that. Visual effects come into play greater in this scene, as when West falls, he shatters into pieces, because he then finds out that the girl he likes is seeing another man, which represents emotion. it means that love appears and change your life, but a person must get use to it by getting back up. The song shows the two perspectives of one girl and one guy,The girl is really amazed by the guy and falls for him at the same time another guy feels the same way and changes his pimpin’ style for her In addition, the video shows the conventions of hip-hop by showing the expensive jewellery, and expensive clothing and shoes, this represents wealth and high status.All of the artists in the video, are represented as high status people, the video shows that the artists have alot of money and successful people.Īlso, the music video can refer to the `male gaze` because the video also focuses on the artist keri Hilson, which she in some scenes is almost half naked, where the camera lingers on the curves of the artist, which attracts men in watching in video. During kanye wests lyric line ” this is bad` real bad, refers to Micheal Jackson, Keri Hilson is shown mouthing the lyircs and she is grabbing her crotch, in a Micheal jackson manner, the lyric lines and actions shown in the scene refers to Micheal Jacksons song.

Keri hilson knock you down slowed down